About

Crystal Sims is an entrepreneur, educator, and life coach. She is the co-founder and director of Evolution Body Piercing in Albuquerque, NM (established in 1999). In 2021 she completed became a Certified Life Coach through The Life Coach School, and used the skills she learned to create unprecedented growth in her piercing studio while helping clients reach goals of their own.

As a business owner, she has strategically streamlined operations to maintain a supportive environment for her team while generating consistent growth for the business.

As an educator, she has offered courses and workshops on business management, leadership, and safety for body art studio owners since 2002.

As a coach, Crystal works 1:1 with clients who identify as having a rebellious nature to help them develop a new relationship with “self-discipline” so they can stop rebelling against themselves and create the lives they want.

Crystal values being of service and giving back to her community, and as such has served on the boards of the Association of Professional Piercers and the New Mexico Regulation and Licensing Department. She continues to serve on committees for both organizations.